The Idea Seed
A business offering corporate and personal massage in London needs to stand out from the crowd, so a super-slick identity makeover was required in this Business in a Day…
Ms. Oge Okoh had been working as a multi-talented masseuse, under the name Time Therapies, for a number of years. Oge was looking for a whole new identity for her company, along with a usable business plan and pricing structure; so she was the perfect person to participate in the pilot programme of Business in a Day and MAXIMUS.
We set out with a plan to revamp the Time Therapies website and make it organised and cohesive across multiple platforms, enabling Oge to update key elements, like the blog and pricing tables, when she left us at Business in a Day.
Outputs from the day
Our key focus was to ensure Oge not only had some fantastic outputs from the day, but also things that she could edit and modify in the future as her business developed and grew. By the end of the day, we wanted Oge to leave the office with a new brand image, engaging marketing materials, and an organised business plan. However, our focus and developments during the day allowed us to give Oge more than she thought was possible!
Oge was able to leave with:
- A simple one-page business model
- New brand identity (logo, colour-palette, typefaces)
- A beautifully designed responsive Time Therapies website
- An editable, professionally designed, price list
- Benefit icons to be used on the site and pricing tables
- A6 business card design (for emailing and printing)
- Facebook and Twitter banners
- Two A4 advertisements
- Client testimonials
- Branded MS word template
- Photo library
The price list – more tricky than we thought!
Quite a bit of the day was spent working on the price list, which ended up being completely restructured by Oge and Sam Black, one of the gurus from MAXIMUS. They analysed Oge’s competitors’ rates and formulated a cohesive price guide for Oge’s clients; this data was then transformed by the BiaD designers into an intuitive and easy to understand set of prices – all editable by Oge for future proofing.
As for her brand identity, Oge was set on using the colours green and purple. Based on colour psychology, green represents healing, calm, nature, and balance, while purple represents peace and wistfulness. The two colours together seemed to work perfectly for Time Therapies. They ended up playing a crucial role for Oge’s brand, becoming the separating factor between her personal clientele (purple) and corporate clientele (green).