The Idea Seed
Theresa started out catering events for friends and family. Since then, the business has evolved into Teelicious Cuisine, with a professional team of caterers to manage a busy schedule, catering for occasions ranging from large corporate events to close social gatherings. The brand and marketing needed to grow along with the business as it expanded, and this is where the BiaD team came in to help.
Theresa was looking to update and broaden her online presence, as well as get together some branded templates that she could use for sample menus. We set out with a plan to revamp the Teelicious website in line with their existing logo and make the Teelicious brand cohesive across multiple platforms. We also wanted to enable Theresa to update key elements like testimonials and image galleries in the future.
Outputs from the day
The aim of the day was to send Theresa away with an updated, fully branded website, FaceBook page and a couple of menu templates. Theresa arrived with logo design that she was already happy with so we saved some time by only needing to spruce that up before getting started on the online elements. Theresa wasn’t overly confident with her IT skills so we future-proofed by making everything easy for her to edit.
It was a fast-paced day but this meant we got more out of it than planned. Theresa was able to leave with:
- A cohesive brand identity (redrawn vector logo, colour-palette, typefaces)
- A refreshed, responsive Teelicious Cuisine website
- An editable, professionally designed, booking form and invoice templates
- A6 business card design (for emailing and printing)
- FaceBook page and set of banners – Teelicious FaceBook page
- A4 tri-fold leaflet
- Client testimonials in PowerPoint for her to add to and export
- Branded food labels
- Professional staff briefing document
- Sample menu that is easily edited in MS Word
- Organised photo library
Focus on FaceBook
Because Theresa admitted she wasn’t the best with computers, we decided that editing the website may prove difficult for her going forward. However, she could use FaceBook and already had a personal account, so we decided the best option was to create her a company FaceBook page instead. It meant she could easily keep it up-to-date on the move using her mobile, and could tap into her social networks straight away – a key area for her on going marketing. On the day she had more than 40 likes and a number of people interacting with her posts.
We were really impressed with the number of features available in a FaceBook company page, all designed to enhance it’s marketing potential and reach targeted audiences. It was quick to set up too, which is a real bonus for getting everything done in a day!